KEITH FLETCHER

COO & CMO

Keith joined CES in July of 2020 and is the Company’s Chief Operations and Chief Marketing Officer. In his multiple roles, he leads and performs continuous audits on all of CES’ departments assuring they exceed industry and regulatory standards. His teams maintain an efficient and quality-driven product, as well as adhere strictly to all federal regulations and guidelines.

Keith is responsible for CES’ ongoing client relationships which include more than 50 financial institutions across the US and leads the company’s operations, marketing and sales efforts.

Keith’s knowledge of both the Commercial and Residential building industries spans 30+ years. His father was President of Butler Manufacturing, a commercial metal builder in the Midwest and taught Keith much of what he knows. He passed the Florida builders’ exam and became a licensed builder for residential homes. His relationship with CES began in 2010 as a valuable marketing partner and quickly established himself as a knowledgeable, no-nonsense leader in the appraisal field.

Keith is the founder of Fletch Creative, a Branding and Digital Marketing firm that serviced a variety of companies. Fletch Creative specialized in messaging and product launches in extremely technical, highly-regulated verticals such as banking, insurance, medical devices, pharmaceutical and consumer packaged goods. His client experience includes The Home Depot, Equifax, SunTrust Bank, AstraZeneca, Coca-Cola and Dornier Med Tech.

Keith obtained his degree in Design and Marketing from the University of Kansas. To contact Keith, call 678.580.6075, or email him at kfletcher@cesvaluations.com

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